campaign
AMITIE: A new communication campaign on migration, development and human rightsMigration,
development, human rights: ideas free to move. But what does unite the destiny of a migrant with the hopes for development of his/her country? And what does connect the future of our
community to its way towards integration? During its first year of activity, AMITIE has tried to line up these ideas, together with operators and citizens born here or elsewhere, the result is the AMITIE campaign. WHAT Migration is an economic, social and cultural resource. Cultural diversity and pluralism are a source of wealth. AMITIE is a new – real, genuine and
active- communication, addressed to citizens, local authorities, NGOs, private
corporations and companies, to raise awareness, facilitate public communication
in cultural diversity, to direct policy-makers towards actual integration
policies and to create opportunities to strengthen and create new partnerships
with migrants. AMITIE to know, to enhance the
awareness, to create places where to meet up and talk about migration,
development and human rights, in order to promote a new integration, respecting
our new plural European society rights. AMITIE campaign wants to communicate
in an innovative way the interconnection among migration, development and human
rights, to raise awareness and knowledge, increase the value of migration as a
resource (economic, social, cultural), recognize the cultural diversity and
plurality as sources of richness and promote the integration and development in
the respect of human rights. This is a new communication – effective, real and participative- oriented towards citizens, local authorities, NGOs, private bodies and companies, in order to increase sensitiveness, facilitate the public communication in the cultural diversity, orientate policy-makers towards politics aiming at a real integration and create opportunities to strengthen and create new partnerships with migrants. HOW The communication campaign strategy is
participative and wants to stimulate a change, by creating communication spaces
and interaction, in a sustainable way. The migrant is an active subject in the AMITIE
communication campaign, as a producer, co-agent and co-responsible of
communication. Migrants are active agents of their own images,
through the entire process of communication, sharing their experience,
creativity and knowledge. Dialogue and ideas exchange with migrants are constant in all phases of the campaign, encouraging an active involvement in the construction and diffusion of the campaign WHERE HOW WHEN The Communication campaign was launched in
October at the same time in In Spring 2013 the final event of AMITIE
project will take place in AMITIE communication campaign wants to
stimulate the change by creating communication spaces and interaction. All instruments and images of the campaign were created from real situations and personal experience, told directly by the campaign testimonials in order to raise awareness on the reality of migration phenomenon, though a active and positive look towards “our future” that we create all together day after day. TOOLS The communication campaign developed several tools of communication, coordinated in an integrated way, towards different audience target, for the reach of different aims of the campaign. AMITIE IMAGE - Images traditional advertisement (for static
and dynamic diffusion in the city) with the following slogan: THIS IS MY STORY. OR OURS? I am here in your country, which is also mine.This story is now only mine. It’s ours. - a translational AMITIE movie, direct
expression of migrants (please find it below this text, together with the
teaser and another video about the video shooting in - a strategy of digital campaign web 2.0 (blog, social media) through these means: AMITIE BLOG: The AMITIE blog is dinamic, flexible and accessible AMITIE blog will be in English (international)
and in Italian (national) and will present: - community events, map and calendar:
information on activities, events and opportunities - International competition on creativity
AMITIE - a plural AMITIE Social media - Facebook: AMITIEproject - Twitter: AMITIEproject - You Tube: AMITIEproject All those tools are useful to obtain the day by
day of the project, increase promotion, dialogue and online participation Furthermore, an e-mail dedicated to the AMITIE campaign was created (campaign@amitie-project.eu) to send ideas, comments about the campaign. PARTICIPATION/COMMUNITY - A participative programme of community events/for
a face-to-face communication (from November 2012 to March 2013) - An international competition of cinema, art,
music, photography writing and design on AMITIE subject (call in November,
deadline in January. Selection for AMITIE festival in Spring 2013) - A visual book of deepening (info-graphics) on AMITIE topics, expression of citizens and migrants, whose contents will be collected in a participatory way, through dialogues and meetings during the campaign- in community activities and online debates. AMITIE community – face to face In order to know, communicate and share AMITIE vision and collect stories and ideas on migration, development and human rights, we are creating a participatory programme of meetings, activities and events as an expression of reality of our plural society and as an opportunity of involvement and active exchange. AMITIE programme has started in November with several events: AMITIE CAMPAIGN LAUNCH In This big event foreseen an info-point promo
AMITIE, the presentation of the movie: THIS IS MY STORY. OR OURS? , a photo-shoot
spot to get people involved in AMITIE, stories, readings e music. The following
groups participated: Eks&tra, Bell Ringers, OnTheMove, AfricanBamba Furthermore in Cortile Onore, Palazzo
d’Accursio there was a performance of Labirinto Dinamico by Dim Sampaio, an
instalment of contemporary art on food, bodies and migration; Preludio della Suite n°1 di Bach, was performed
by the musician Flore Thoreau At 23.00 AMITIE campaign was presented at the
Terra di Tutti Film Festival, an International festival of documentaries from
the Southern world. Please click here to see the photos of the event. PRESENTATION OF THE MOVIE THIS IS MY STORY. OR
OURS? By Reda Zine This presentation occurred in The movie (Italia-Lettonia-Spagna-Romania/2012)
di Reda Zine (30‘)was projected for the first time. The director and
testimonial of the movie participated in the event (Fabian Nji Lang, Alison
Marchiò, Dim Sampaio, Hakim Chebakia, Nazir Asrullah, Moustapha Alex Sarr, Yan
Wen, Antar Mohamed, Mohamed Fnino, Idriss Husain Ali) Please click here to see the photos of the event. Send us your story, create your campaign with
your image, your dreams and desires, upload your movie, join AMITIE.
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